Dear Driver #steeraway
In a city at the mercy of its merciless drivers, a Drastic Awareness Campaign calls its pedestrians to take back the space that belongs to them. Share it on your social media and help us get the message across:
We need cities made for people, not cars!
“Dear Driver #steeraway” Campaign Trailer
Evolving during what was seemingly a city tour on the history of the automobile in Thessaloniki, a parallel tour was staged so as to juxtapose the driving behaviour of Greeks today, creating an intense awareness experience for 30 participants. All the participants that were selected were people who drive.
Our aim was to raise awareness to the participants, who didn’t previously know the true aim of the tour, on the consequences of cars invading and parking on the city’s pedestrian roads, sidewalks, crossings and ramps. The tour took place 3 times and was filmed by a professional crew, resulting in a 10-minute documentary.
watch what happened
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What would it look like if we acted the same way we drive?
Do you keep your distance?
Do you act responsibly?
Do you block the way?
Supported by “START – Create Cultural Change”, a program of the Robert Bosch Stiftung, conducted in cooperation with the Goethe-Institut Thessaloniki and the German Association of Sociocultural Centers, supported by the John S. Latsis Public Benefit Foundation and the Bodossaki Foundation.
With the participation
